Adventure + Lifestyle Blogger Tori Lesikar Shares "3 Strategies to Build a Successful Brand Online"
For all of you aspiring bloggers out there, take some cues from Tori Lesikar: Portland based photographer, skiier, and lifestyle blogger- whose managed to build a successful blog + impressive following online, while also juggling a full time career at Sorel!
We asked Tori to answer the following question:
"What 3 strategies have you employed to grow your blog and build your brand online?"
#1. Always strike a good work / life balance.
Blogging can be tough when you have a demanding full time job, especially if you're trying to get your blog off the ground and establish your brand. I will be the first to admit that it can be hard to put down the work phone, turn off your email, and focus on yourself when you get home. A lot of bloggers that I follow will post a few times a week, or even every single day. However, it's been important for me to be honest with myself and know that that just isn't in the cards for me. My personal goal is to post at least once a week on the blog, and always keep my Instagram current. Because I have a regular 9-5 job, some days I get home and just want to have a glass of wine, watch my favorite tv show, and not do anything...and that's totally fine! You have to decide what is best for you, your sanity, your love life, etc.
#2. Work with brands that represent what you stand for. Don't compromise for a paycheck.
In the world of blogging, especially when you're just starting out, it's hard to not get excited when brands reach out to you especially if there is payment involved. However, I've found it's really important to never compromise your blog's goals, message, or name just to get a paycheck. The brands I work with are not going to be the same brands that a fitness or mommy blogger will want to work with and vice versa. There is nothing stranger to me, than seeing a style blogger post about a weight loss tea or something that has absolutely nothing to do with their brand. For all the opportunities I've had to turn down, even better ones have come to fruition.
#3. Do it for love, not money.
A lot of people call themselves bloggers thinking that it's super easy and that the money just flows right in from day one. It's hard to not get sucked into thinking that blogging is just attending events, getting free stuff, waking up at 10am to write a post before you go to Soul Cycle, get a manicure, and hit up happy hour with your friends. I am here to tell you that it's hard. Like with anything, success doesn't happen overnight and you need to make sure you're passionate about blogging, not about making money. If you do it out of love, the money will happen down the line.